About
VOLUME combines our founders’ deep experience across agency, strategy consultancy and media entrepreneurship with a diverse and innovative network of creative and operational talent to create content, build community and create culture for brands.
In 2020 VOLUME was spun out of VIDA, a growth partner and advisory helping to solve the scale challenge for next-generation media and community-powered brands.
We saw a gap in the market for a consultancy-led approach to content marketing and customer experience in an increasingly complex marketing ecosystem.
And client feedback told us there was a market in the gap with clear demand for a delivery model that is agnostic about the solution and the talent and team to deliver it
So far our consultancy team has developed new propositions, owned media platforms and content strategies to transform client experience & build active customer communities for a truly diverse range of businesses.
And our growing studio of creative and operational talent is enabling smooth and cost effective activation & optimisation to build meaningful relationships and drive growth.
The right content, the right experience, the most efficient way of working.
Who
Mark Maddox
Managing Partner
Prior to launching VOLUME, Mark was MD & Chief Development Officer of the award-winning agency SevenC3, following their acquisition of Que Pasa, the social & mobile marketing agency he founded, which worked with leading brands such as Virgin, Red Bull, and Channel4. At SevenC3 Mark led the team that won the Grand Prix at The International Content Marketing Awards and a global Shorty for Best B2B Social Campaign in New York.
Kevin Sutherland
Strategy Partner
Before VOLUME, Kevin held planning director and Chief Strategy Officer roles in digital content agencies, brand consultancy and media, He has decades of experience developing brands, building audiences and delivering growth for corporates, brands and SMEs in B2B, across multiple sectors including ICT, Finance, Banking, Legal, Telco,, Management Consultancy, SaaS businesses, Recruitment, Professional Development and Media.
Peter Cowley
Chairman
In addition to VOLUME, Peter is CEO of Spirit Digital Media, a multi-platform and audience building company, and Co-Founder of Connected Ventures, a MarTech platform. He is also an advisor for Ascension Media, a seed investment company. Previous To Spirit, Peter was MD of Digital Media for Endemol UK and global head of original digital programming at Endemol International.
The VOLUME Community
A community of talent and strategic partners, known and vetted by VOLUME with the knowledge, experience and track record to help brands build fame & meaningful relationships and grow sales. A blend of experience and innovation with capability across multiple disciplines to add expertise and capacity where you need it.
Content marketing
Strategists, journalists, copywriters, video & audio experts and designers all specialists in content marketing strategy, execution, distribution and optimisation. Flexible and agile resource to add capacity and capability.
Marketing orchestration
Channel optimisation & format development from award-winning social media innovators. Efficient and effective content creation & distribution, on demand and at scale across all platforms.
SEO
A network of experts from hardcore search data analysts for site audits, on-page keyword analysis and link building strategies to B2B content strategists identifying demand-driving keywords and search trends to inform content marketing and comms.
Strategists and creators who know how to power Linkedin to drive awareness, reputation and sales with creative campaigns & thought leadership programs combined with precision paid targeting.
Community design, build & managment
Using VOLUME’s Community Blueprint Model to research, review & refine community proposition, purpose, member motivation & interaction, rollout plan, activation, management & optimisation.
Brand & comms Strategy
Experience spanning brand purpose, proposition & product development through to owned media platform and client experience design, campaign development and delivery.