Thought Leadership your customer wants and needs

B2B marketing is complex.

Buying committees with diverse priorities & multi-stage purchasing processes. Then there’s the challenge of aligning marketing and sales internally. Content from competitors is everywhere and thought leadership is table stakes…

As a result, very few brands are truly distinctive.

Which is a problem for upper funnel KPIs - building profile, maintaining awareness and building understanding of your offering and expertise…

VOLUME is a strategic partner for B2B brands developing thought leadership content your audience really wants, going beyond sector norms to make your business more distinctive, relevant and memorable.  

Our approach is strategic, flexible and modular; some clients want an outsourced solution, others want an efficient & effective way to amplify voices and expertise inside the business. But in every case, our priority is to develop thought leadership your customer wants, and to satisfy needs not currently being met.

If you are looking to transform your approach to thought leadership content, contact kevin.sutherland@wearevolume.io for an initial discussion. 

Partnering with VOLUME

We can handle the whole process for you, or collaborate with in-house teams & existing partners as follows:

Strategy & creative

  • Ideal Customer Profile development & audience pain-point profiling

  • Competitive & market-gap analysis

  • Brand narrative & storytelling approach

  • Content pillars & messaging framework

  • Content Calendar & operational planning

Growth & impact

  • Multi-format content creation

  • Multi-platform content optimisation

  • Lead magnet and campaign development

  • Industry Influencer engagement

  • Owned media development and management

  • Earned media outreach

  • Paid media amplification 

  • Training for in-house teams

VOLUME’s approach to thought leadership development and implementation is based on our Blueprint methodology, a pragmatic & proven approach to align strategy, creative and ops for maximum efficiency and effectiveness. Find out more here, or contact kevin.sutherland@wearevolume.io to discuss.